Drive Traffic To Your Site Without Breaking The Bank

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Driving traffic to your web site at a reasonable cost is one
of the biggest challenges you'll face. It makes no difference
how good a site you have; no visitors, no business. But, if
you pay too much for your visitors you will either lose money
or not generate enough profit.

This article outlines a relatively inexpensive method of
quickly driving targeted visitors to your web site. At the
same time, understand that the methods we'll discuss are only
one step of a multi-step process to accomplish your goal of
getting qualified visitors to your site at a cost at or below
your Visitor Target Acquisition Cost (VTAC).

This step, however, is generally the first step you will want
to take.

Why is that?

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If you do it correctly, you can generate targeted traffic to
your web site in less than a week. That s right, in less than
seven days. Plus, you can quickly determine the metrics of
your web site, which as a business owner you absolutely have
to know.

Your Visitor Target Acquisition Cost

Let's first discuss your Visitor Target Acquisition Cost,
or VTAC. Your VTAC is unique to your web site. It s a function
of how well your web site converts visitors to customers
(presuming you're attempting to sell something from your site).
Here s a simple example:

Let s say you re selling an item that has a selling price of
$100 and a gross profit of $50. Plus, let s say it takes 100
visitors to your site to generate one sale. Your Value Per
Visitor (VPV) is then $.50 ($50 gross profit/100 visitors).

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The VTAC is the percentage of your VPV that you will spend to
get that visitor multiplied by the VPV. Ranges of 25% to 100%
are common; you ll have to decide the percentage for your
individual business.

In this example, assume you ll spend 50% of your VPV; then,
your VTAC will be $.25 (50% x $.50). This will be the maximum
you ll spend to get one visitor to your site.

If you re just beginning and you don t know your VPV or VTAC,
you ll have to make some assumptions, quickly test your
assumptions, and make any necessary adjustments.

The Background of Quickly Driving Traffic to Your Site

The technique you use to quickly drive traffic starts with pay-
per-click search engines. PPC search engines are a tool in
which you as an advertiser (web site owner) bid on your search
engine ranking for specific keywords.

When your keywords are typed in the search engine by the
visitor, your results are shown ranked according to how much
you bid on the various keywords. The highest bid for a keyword
is ranked first, and so on.

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You ll only pay when a visitor actually clicks through to your
web site. In other words, you only pay for performance.

As an advertiser, you gain several advantages:
* You only bid on the keywords you believe visitors will use to
find you targeted keywords.
* You decide how much you bid based on your VTAC you ll never
pay more for visitors than you know you should.

For very competitive keywords (those that are very popular and
tend to have higher bid prices), you have the option of finding
related but less popular and less expensive keywords if you do
this right you can drive equivalent traffic at lower costs.

You can gain top ranked positions at a number of conventional
search engines by letting the ppc search engines do your work
for you.

Which PPC Search Engine To Use

As of late October 2001 you have over 160 ppc search engines
from which to choose. Your choices are simplified by the fact
that one ppc search engine, Overture (GoTo) stands well above
all the rest.

Estimates vary, but Overture (GoTo) says that you can be seen
by 75 per cent of all web searchers by using Overture (GoTo).
We recommend to our consulting clients that they begin their
ppc bidding with Overture (GoTo) and expand to some of the
other ppc s if the results warrant it.

The Process of Quickly Driving Traffic To Your Site

You can drive traffic to your site in as little as five days
if you ll follow these steps:

* Develop a list of at least 50 (200 is better) relevant keywords
keywords that relate to content on your site.
* Use a ppc bid management tool to save yourself time and money
both before and after you begin actually bidding at the ppc s
the best tool we ve found for the beginning to intermediate
web site owner is the Keyword Bid Optimizer
( http://www.paidsearchenginetools.com ) The KBO will even
help you develop your list of keywords).
* Open an account at Overture (GoTo) with your first keyword bid
(Note: If you use the Keyword Bid Optimizer and open your
account from within this tool, Overture (GoTo) will add an
additional $5 to your account).
* Once you ve opened your Overture (GoTo) account (and
submitted your first keyword bid), add additional keyword bids
until you have at least 50 bid keywords. Overture (GoTo)
offers several cool spreadsheet tools to help you do this, along
with saving you time.
* Track your keyword bid submittals and followup with Overture
(GoTo) in case any of your keyword bids are rejected typically
this happens for non-relevance.
* Monitor your bids to achieve your desired position without
exceeding your VTAC.

By the way, this complete process along with a large number of
tips and tricks is spelled out in step-by-step detail in my newest
E-course, Instant Web Site Traffic
( http://www.instantwebsitetraffic.com ) along with a FREE
month s subscription to the Keyword Bid Optimizer
( http://www.paidsearchenginetools.com ).

Using ppc search engines is more complicated that what I ve
shown here. At the same time, if you will focus on learning how
to use pay per click search engines, you can and should be able
to quickly drive traffic to your web site at costs below your
VTAC...

Or... as the title says,

(You will) Drive Traffic To Your Site Without Breaking The Bank.

About the Author

Jon Keel shows you how you can quickly drive
targeted traffic to your web site and get top placement at the
major search engines in as little as five days with Instant Web
Site Traffic ( http://www.instantwebsitetraffic.com ).

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Autoresponse Plus, The Email Marketing Solution To Increase Sales

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Autoresponse Plus, The Email Marketing Solution To Increase Sales

 by: Matt Bacak

Autoresponders in General

Autoresponders have been around for quite some time. The Internet is overflowing with companies offering them packaged up with various features at various monthly fee levels. As more and more people do business on the Internet, autoresponders will take a special place in the overall marketing plan of any business on the net. They are the number one mechanism that helps businesses stay in close touch with customers or reach potential customers continuously.

Like everything else in this world, autoresponder providers charge fees for the service that they provide. This usually means a monthly fee is required and sometimes the fee can be on the high side. In exchange for this fee, they will host your autoresponder on their servers, which may not necessarily be a good thing. Why Simply because you are at the mercy of these providers if there server goes down. If that happens, guess what? Your autoresponder messages do not get sent to your customers, which could cause a loss in potential sales. To further compound the problem, if the provider's server is down often or for long periods of time, it could be catastrophic to your business.

There is an alternative to the above scenario in the form a free standing autoresponder package called Autoresponder Plus. Autoresponder Plus does not rely on installation on someone's server; rather it is installed on your own web site or dedicated server. No third-party intervention is needed at all. As long as you have a reliable hosting service, you can add Autoresponder Plus to your business site and be in total control of customer communications. It's a fact that if you don't successfully manage your follow up marketing process effectively, you will lose potential customers.

The power of Autoresponse Plus

Let's take a look at how powerful Autoresponder Plus is.

It is an autoresponder and mailing list software for your web site.

You can send out an unlimited number of follow-up emails and target thousands of prospects.

You send out follow-up sales campaigns, courses, newsletters, and ezines from an intuitive browser.

Once it is setup, it runs on autopilot!

Create unlimited autoresponder accounts with unlimited messages any time.

Why use Autoresponse Plus?

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By using Autoresponder Plus as your mechanism to reach thousands of potential customers, you will benefit in many ways. Take for instance the benefits of:

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No more monthly fees for autoresponder services. Pay a one-time fee and your own the package!

No more reliance on the reliability of the servers of other providers.

The convenience of having the ability to take total control over your email campaigns staying in touch with prospects and customers around the clock.

The convenience of installing Autoresponder Plus on your very own site.

The extra flexibility in maintaining Autoresponder Plus and the dramatic cost savings.

The ease of installation and level of full technical support from ARP3 professionals that includes a fully staffed help-desk and tutorials.

Capturing email addresses of prospects so you can immediately follow-up and turn them into customers.

Delivering your message, over and over, to your target audience to get a sale.

How is Autoresponse Plus the email marketing solution to increase your sales

Autoresponder Plus acts as your personal marketing spokesperson, only better because it never takes time off! You can dramatically boost your sales through its use by giving you the freedom and flexibility to follow-up with prospects consistently and turn them into paying customers. It is a fact that if you want to turn window shoppers into buyers, you need to have constant contact with them. People need to get to know and trust you before they will buy from you. Autoresponder Plus helps you achieve this through its simplicity and convenience.

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Autoresponder Plus offers an opt-in email marketing solution and follow-up marketing solution that are the best tools possible for building credibility and trust quickly. You can take charge of your marketing campaign by:

Building an opt-in list of prospects that you can follow-up with and convert into customers.

Using this opt-in list to market to this audience over and over again, after all, by opting-in, they give you permission to do so.

Fully automate your email and follow-up marketing efforts and run effortlessly on autopilot.

Eliminating annoying ads in your email campaigns that are planted there by other autoresponder providers.

Gaining the ability to send unlimited attachments such as .pdf files in your marketing campaigns.

Taking advantage of one of the most user-friendly programs on the marketplace.

Having your own autoresponder package installed on your business site not only makes a lot of sense but in such a competitive business climate as the Internet, it is a necessity if a business is going to survive. You are in control of your business; you need to be able to oversee every facet, especially the most important one, marketing. With the advent of such great marketing tools such as Autoresponder Plus, you can literally boost your sales many times over. It's definitely worth exploring.

About The Author Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com

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