Working on the Internet: Role of Proofreading and Copy editing OnLine

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Working on the Internet: Role of Proofreading and Copy editing OnLine

 by: Rumki Sen

When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched every year but so many of them fail to work perfectly as these sites have not been tested with a Proofreader's fresh eyes and impartial knowledge of English. Proofreading and Copyediting process involves reading the content for english grammar, spelling, story, flow and understandability. It also involves checking consistency in visual design, testing links, and ensuring accurate reading. Let us now discuss about some points for Proofreading and Editing Websites and Online Documents.

Tips for Editing Websites and Online Documents:

1) Create consistent text formatting:

Check whether the overall "look" of text on a page presents any obvious problems with various common fonts and type sizes. At this stage of the process, basic HTML skills are very valuable to the online editor in order to go into the HTML document and make minor changes directly , if required.

2) Check that colors are applied consistently throughout the work:

Watch out for arbitrary shifts in color. If link colors are specified in your HTML document, check that these colors are applied consistently throughout the work.

3) See whether links are working and going to the correct destinations:

Manually check all or most links to ensure that all links lead where they promise.

4) Ensure that text is readable:

Avoid "overabbreviation". Use only standard, easily read symbols etc

5) Check that identifying information is present and consistent

6) Correct errors in grammar and spelling:

Check for subject-verb agreement, Sentence fragments, Run-on sentences and other obvious grammatical errors. In case of checking spelling errors, read what is actually on the page, not what you think is there.

7) Check for punctuation:

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Punctuation error is the most common mistake people tend to make. There are various books available on correct punctuation. If you are not confident in case of punctuation, get a book for your guidance.

8) Make sure names are spelled correctly:

The single most important mistake is the misspelling of names. Going to whatever length needed to see that names and titles are correct is important.

9) Look the content from the readers point of view:

Reading the story completely through the first time, without marking or changing anything. Thats the way the reader is going to read the story, and thats the way the copy editor should read it, too.

10) Look for answers:

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When editing a story for the first time, looking for answers to the following questions is important:- Is this a complete story? Does it consist of important facts? Does it give all of the necessary information to the reader? Are the quotes interesting? Any information or necessary quotations are missing? Does the writer omit information on the assumption that the reader already knows it? Does the story read smoothly? Does the information flow from one paragraph to the next? Do the quotes add to and support the previous information? Are the facts and quotes in descending order of importance?

11) Make sure the text is optimized for search engine rankings:

Check whether META tags (for description and keywords), Title tag and Image Alt tag have been used appropriately for the website content. Your text should also contain the main and related keywords/ phrases for your site. This will make the audience find your site on the Internet.

The basic processes, are much the same for online documents and print media - checking for correctness (spelling, grammar, and punctuation), consistency of capitalization and other mechanics, accuracy of information, and completeness. Creating consistent text formatting, Checking consistency in visual design, Testing for proper working of website links, Knowledge of HTML and its application (when required) are the additional responsibilities for an online editor.

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About The Author Rumki Sen is the founder of Perfect Editing Solutions, (www.perfectediting.com) a professional firm providing Proofreading and Copyediting service to websites and online documents. It corrects and edits english grammar, punctuation, spelling, links and more for mainly websites, letters, applications, CVs / resumes, advertisements, manuals, brochures, e-newsletters and e-mail messages. Whether you're a student, webmaster, or business owner, your written work will be improved immediately after you get our service. Contact Rumki Sen at rumki@perfectediting.com

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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign

 by: Fabian Lim

Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.

So, you need to carefully develop your e-mail marketing campaign with great care.

Here are 10 steps you can use to develop a successful e-mail marketing campaign:

Step #1 - Define the purpose of your e-mail campaign

Whilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.

This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.

So, start your e-mail campaign right - by first defining a clear purpose or goal.

Step #2 - Develop a clear call to action

A call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.

Here's an example of a call to action: "Click here to download your f~ree Special Report"

With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.

It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.

Step #3 - Personalize your e-mail message

Use your full name in the From: field rather than your company's name.

And use your recipient's name in the subject line.

This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.

Personalization will also reduce the probability of the e-mail being mistaken as SPAM.

Step #4 - Develop an interesting subject line

It's true.

First impressions DO count in e-mail marketing!

If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.

The reason's really simple.

If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.

And remember not exceed 40 characters when developing your subject line.

Step #5 - Remind your subscribers where and when they opted-in

If you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.

In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.

Don't expect your subscribers to remember where and when they opted-in to receive information from you if you're not in frequent contact with them.

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You are the perfect judge for newsletter design. As a specialist you should be unwavering to read till the last word.

If they can't recall when they opted-in to your list and you fail remind them - don't be surprised if they scream "SPAM"!

Step #6 - Provide an unsubscribe link

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But, why to halt in midway? As an expert you should be steady to comprehend till the concluding word.

In e-mail marketing, you should never ever hold anyone hostage.

You'd rather settle for happy unsubscribers than angry subscribers, right?

So, provide your readers with an easy and convenient method to unsubscribe.

They'll sleep more soundly at night and so will you.

Step # 7 - Check and test your e-mail

You've spent a great deal of time crafting your e-mail.

So it is a good practice to check through your e-mail to make sure you do not overlook the following: 1) Spell check your e-mail 2) SPAM check your e-mail 3) Test all e-mail links 4) Double-check mail merge codes (if any) e.g. $firstname$ vs. {FIRSTNAME} (especially if you're sending out the same e-mail using different autoresponder software)

Step #8 - Use fixed-pitch font and proper formatting

Use a fixed-pitch font like Courier and perform a hard carriage return at the end of each line at 60 characters to avoid formatting problems.

Step #9 - Track all e-mail links

This is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insights and discover what works and what doesn't.

Use the tracking information to refine your future e-mail marketing campaigns.

Step #10 - KISS (Keep It Simple and Short)

Lastly, keep your e-mails simple and short.

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You can analyze this report if you are searching for the facts on newsletter design. As a specialist you need to be unwavering to scan till the hindmost word.

The more e-mail content you create, the higher the chance of triggering the SPAM filters.

If possible, use e-mail marketing to Pre-Sell, not Sell.

Follow these 10 steps in your next e-mail marketing campaign and watch your campaign results skyrocket!

Copyright 2004 Fabian Lim

About The Author Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. He is also editor and publisher of "BizSuccess Tips", a No Hype, No B.S. internet marketing newsletter. Visit his website at http://www.BizSuccessOnline.com

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