Is your ezine just another piece of clutter in somebody's inbox?

You know what it's like. You try to take a weekend off with the family, then come home to find 743,618 emails waiting for you in your inbox (or it seems to be just about that many!)

Now in the midst of that pile you know there are some well-designed and useful ezines that you subscribed to, but are you going to take the time to read them? Perhaps you'll save some of them for later. Most likely you'll opt to forego the benefits of reading them for the joy of seeing your inbox reduced to a manageable size. Ahhh!

Have you been there? I know you have! Inboxes tend to get out of control unless you bring them under control, and an over-stuffed inbox can, ironically, lead subscribers to harbour a residual resentment towards those very ezine publishers that they asked to fill them!

But hang on for a moment! Even though all the regular ezines have been jettisoned, there's still one ezine that never made it to the virtual dust-bin, because it was never competing for space in the inbox to begin with. It's your ezine, the Ezine-Express ezine, that you delivered directly to your subscribers desktop via Ezine-Express!

I'm sure I don't need to fill you in on all the benefits of having this method of contacting your subscribers, but let me give it a go anyway:

• By-pass the overcrowded inbox
• By-pass spam filters that will block your email
• Never have your ezine accidentally deleted again
• Build a unique relationship with your subscribers

Bottom line: while everyone else is competing to get to your subscribers through their inbox, you get to go to them direct!

You'll be hearing from me,

Dave